01 · SUCCESSION
Succession planning and handover
Because they're family. The kind with opinions about dinner.
A proper succession plan for her. Who takes her, how she's cared for, and the four hundred small things only you know.
WHAT GOES IN IT
Someone else could feed her. They couldn't tell you she won't go out in the drizzle.
Everything that makes her her lives in exactly one place, and it's your head. Olfie gets it out. Properly, beautifully, once.
- Her profile and the important information someone would need on the day
- Guardian nomination, and your instructions for her future care
- Her routines, needs, personality and preferences: food, walks, vet, medication, what she's scared of
- Memories, photographs and letters
WHAT'S INSIDE
It opens with the good part.
Nobody sits down to do admin about their pet. They sit down to write about her.
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01
This is her
Her name, and the names you actually call her.
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02
How you found each other
The bit you'll read aloud to someone.
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03
A day
Morning, the walk, the four o'clock wait, whose side of the bed.
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04
What she eats
Including the one she'd sell you out for.
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05
The things only you know
Her noises, her worries, the tell that means she's off.
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06
Her people and her places
Vet, after-hours, groomer, her dog friends.
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07
Health
Meds and doses, and how you get them into her.
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08
If you're not there
Her guardian, and the person after them.
And at the end, a letter to whoever has her next. The only part of the book where you're on your own, which is exactly right.
THE THINGS ONLY YOU KNOW
The longest section is the least useful one.
Page after page on things that will never help anybody care for her: the noise she makes when you pick up the lead, what she does when she's happy, the daftest thing she's ever done.
It's the reason the book gets finished. And buried in the middle of it is the one page that could save her life: how you'd know she isn't herself, which nobody but you can answer.
THE OLFIE BOOK · $179
It opens with the good part.
Nobody sits down to do admin about their pet. They sit down to write about her. So it opens with the good part: how you found each other. The hard part comes later.
Two cloths: forest green or terracotta. Same book, your call.
A cloth-bound hardcover with a gold foil wordmark, made to order. Somewhere she can actually be found when someone needs it.
The Olfie app, $10 with the book. Medication changes. Vets move. Guardians move interstate. The app is the online companion where you keep her profile, care plan and guardian details, and share them with the people who need them.
GUARDIAN NOMINATION
The whole thing turns on one conversation.
There's a place in the book to name the person who'd step in, and the person after them, and to write down exactly how you'd like her looked after. It's the conversation everyone puts off.
The Olfie Kit comes with a guardian envelope to hand them, because that conversation is the part everyone puts off.
The difference between a plan and a hope is that you actually asked.
Any legally binding arrangements may need proper legal documents alongside the book or app.
WHO WROTE IT
Written by a lawyer who is completely unreasonable about her dog.
I'm Mea. A lawyer who is also, unreasonably, a dog person.
Pet succession planning is a real discipline. It's what good estate lawyers do for people: who takes responsibility, what they need to know, and how it actually gets handed over.
Almost nobody had ever done it properly for animals, and the few attempts were photocopied forms. So Olfie is that discipline, done the way you'd actually want it done for a dog you love.
Any legally binding arrangements may need proper legal documents alongside the book or app.
THE HONEST BIT
Your vet will give you a free form. It isn't the same thing.
There are free versions of this. The RSPCA has one, the NSW Trustee has a wallet card, your vet has a photocopied sheet. They're perfectly good, and almost nobody fills them in.
Only 1 in 50 Australians makes any provision for a pet at all. Not because they don't care. Because a photocopied form isn't something you sit down with on a Sunday and enjoy.
Olfie is the version for people who are, frankly, a bit much about their pet. It's beautiful on purpose. That's the only reason anybody ever finishes one.
Source: NSW Trustee & Guardian.
THE OLFIE APP
Just want the app?
The paper holds the love. The app holds the facts.
You don't have to buy the book. The Olfie app is its own thing: her whole plan on your phone, kept current. Medication changes. Vets move. Guardians move interstate. The app carries the parts that go stale, and one nudge a year to check it's all still true.
Her profile
Photo, details, vet, food and medication, in one place.
Her care plan
Eleven short sections, starting with how you found each other.
Guardians and handover
Name who'd take her and who's next, and send them an invite so they have it before anything happens.
Share with a sitter
One link with everything they need. Switch it off when they're done.
One year's membership. We'll email your invite when you order.
THREE WAYS IN
Book, book and app, or just the app.
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$179
The Olfie Book
Choose the bookThe cloth-bound book, in forest green or terracotta. Yours forever, and it never needs charging.
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$189
The book + the app
Choose book + appThe book, plus the Olfie app for $10 more. The love on paper, the facts on your phone.
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$79
The app alone
Choose the appA year of the Olfie app, no book. For people who'd rather type than write.
Want the guardian envelope, brass tag, fridge card and wallet card too? That's the Olfie Kit, $349.